|Thursday 11 September 2014, 2:00 – 5:00pm|
Date and Time
Thursday 11 September 2014
2:00 – 5:00pm
96 Euston Road
Creative Barcode members login to book tickets. Non-members need to register to book tickets. There is a small donation charge of £10 for this event. Higher donations welcomed
An IP presentation, discussion and Q & A with IP Lawyers, past President Chris Genasi and Maxine Horn CEO, Creative Barcode hosted by British Library
At a recent business event when Creative Barcode CEO Maxine Horn was asked what she did by the young Marketing Manager of an Arts Centre, she said I have developed a new Intellectual Property system for copyright in the digital age. The alarming response was,” I thought the Internet had got rid of copyright! ”
In the digital age internet users accessing creative works have an expectation for fast and free which is causing problems for the creative professions who sell their creativity and time.
Similarly consultants requested to submit full proposals supporting a business pitch can be disappointed to discover their strategic and creative ideas utilised despite not having been awarded the contract.
It raises questions as to whether a low level understanding of intellectual property rights both by commissioners of work and those pitching for it is the root cause for lack of etiquette and ethics in business today.
Alastair McCapra, Chief Executive, CIPR said “New developments in technology mean that others can copy and republish your material at the click of a button and you can do the same to theirs. Whilst intellectual property legislation has struggled to keep up with the pace of change, working closely with Creative Barcode will provide our members with a great opportunity to get ahead on this vital issue.”
This IP event will provide an opportunity to PR consultants, journalists and writers of all type to learn about how they can use Intellectual Property Rights in a visible, proud and positive way within their business.
This event is for all types of writers, journalists and PR professionals. CIPR members can earn 5 CPD points for attending this event.
Ticket price is £10 per delegate
About the speaker
Maxine J Horn
Maxine Horn is Co-Founder and Director of Creative Barcode. She has over 21 years’ experience in the design, innovation and knowledge transfer sectors of the creative industries. Between 2006 and 2011 she was a member of the UKIPO B2B Strategy Group and was actively involved in the IP Intellectual Property Review headed up by Ian Hargreaves and latterly Richard Hooper, since the review was launched by UK Prime Minister David Cameron in November 2010. Maxine is a highly regarded innovator in the IP sector, a pioneer of Open Innovation and an acknowledged opinion-former and author.
Maxine initiated the Creative Barcode concept and hand-picked the co-creation team in 2009 which led to its launch. She continues to guide the organisation through the shifting sands of Intellectual Property and keeps the organisation ahead of the curve with ethics, trust and etiquette at the heart of its operating principles.
2pm arrival and refreshments
· 2.15pm Welcome to British Library IP Centre, Nigel Spencer
· 2.25pm Introduction to Creative Barcode and how their IP Tag and safe-disclosure system can be utilised by writers and consultants pitching and publishing articles and PR proposals, Maxine Horn
· 3.10 pm Design Consultant experience of using Creative Barcode to safeguard design proposals during pitches and throughout design development, Paul Mellor, Mellor & Scott
· 3.25 pm Open Q & A debate with IP panel, Tom Harris, Sanderson & Co, Robert MacGinn, Silverman Sherliker, Christi Mitchell, Highbury, Julian Wilkins IP consultant with Devereaux Solicitors, Joanne Frear, Jeffrey Green Russell, Chris Genasi Past President of CIPR, Chaired by Maxine Horn
· 4.45 Close
Nigel Spencer/Maxine Horn
British Library / Creative Barcode